How to Achieve Permanent Weight Loss

If you think about it, losing weight is pretty easy.

Everyone has lost some weight at some point in their life, right?

That's not an issue.

Most women struggle with keeping the weight off. Here's why.

Let's look at the 4 most popular diets right now.

  • Ozempic/wegovy

  • optavia

  • keto

  • intermittent fasting


Each causes calorie restriction through an unsustainable practice.

As a result of those plans, you're more likely to experience cravings...

...and not controlling cravings will make it impossible to lose weight.

Imagine this:

You instead focus on optimizing your metabolism, which sets you up for short-term and long-term success.

...because weight loss occurs naturally.

You get some strategies to control cravings and emotional or stress eating.

With popular diets, weight loss is forced through restriction.

I get the allure of the latest fad diets. They spend millions of marketing dollars convincing us the latest fad is different.

It's not your fault.

Plus the fads do make you feel good in the short term...

...because you lose weight, right?

But once the weight comes back on, you end up feeling worse about yourself.

You start to think gaining weight is how it's supposed to be after a certain age.

It IS NOT you, it's the FAD diet...

...they cause you to undereat to a point that it's unhealthy for you long-term.

That prevents you from having permanent results.

It becomes a cycle of trying to constantly chase the next fad diet to lose weight.

You feel like you need to eat perfectly just to prevent the scale from going up.

Before women join our VIP Coaching program, they believe it's their destiny to get older and gain weight.

You may have had similar thoughts.

Be that's not your destiny...

...as long as you focus on optimizing your metabolism.

That's why we put together the "Control Your Cravings Challenge"

We keep the challenge as simple to follow as possible. That's how Marci lost 7 lbs and got control of her sweet tooth.

The can sign up for the challenge with a donation of $7. Every cent we collect goes to Unity 4 Orphans.


We tell you exactly what to eat so there's no overwhelm or confusion.

Plus you have unlimited access to coaching in a private chat. And you get a live weekly training with Q&A.

If you want to control your cravings and lose some weight in the process, this challenge is for you.

See you there.

Jay Cook